WHERE: Simmer on the Bay, 13 Hickson Road, The Rocks
WHEN: Tuesday, 29th August 2014 at 6.30pm
Over 80 Australian industry elite including editors, bloggers, models and influencers joined THE OUTNET.COM global director of sales and marketing Andres Sosa.
THE OUTNET.COM, the world’s most fashionable fashion outlet and sister site to NET-A- PORTER.COM, hosted its first ever Australian event this week in Sydney in celebration of its 5th birthday.
The event brought together over eighty Australian industry elite including editors, bloggers, models and influencers to celebrate this exciting milestone. Guests let their hair down as they got carried away by the night’s festive atmosphere and unseasonably balmy weather, sipping on Iced Hibiscus cocktails and Prosecco as the perfect complement to the delectable canapés.
The glamorous and optimistic evening launched an exclusive, limited-edition collection created in collaboration with 17 of the most celebrated and iconic brands including Alexander McQueen, Balmain, Chloe, Oscar de la Renta, Roland Mouret, Preen and JW Anderson, just to name a few. The collection brings back re-issued and best-loved pieces and is testament to the strength of THE OUTNET’s ongoing relationships with incredible international designers.
The harbour side venue, Simmer on the Bay was transformed by mirrored panelling refracting the buzz of the event and THE OUTNET’s global 5th Birthday campaign video featuring international fashion insiders bloggers Garance Doré and Man Repeller Leandra Medine; Australian model Jessica Hart; rock ‘n’ roll royalty Alexandra Richards; Fashion Director of Tank Magazine and Because London Caroline Issa; The Misshapes’ Leigh Lezark; and American model and DJ Harley Viera- Newton.
Fall/Winter 2014 pieces from THE OUTNET’s in-house label Iris & Ink were also revealed at the event, with Sydney guests being the first world-wide to have set eyes on the collection, along with a trend edit from the site’s leading international designer brands.
As a parting gift guests receive a divine wild mint and geranium rose scented Joya Prism Candle personalised with THE OUTNET’s birthday message.
Hashtag: #THEOUTNET5
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